About Us
How we got started
Less Litter, More Love began in 2021 during the COVID-19 lockdown, when Brooke’s mother, Susanna, was diagnosed with colon cancer. As part of her daily routine and a way to stay active, she began picking up litter throughout the community in Henry County, Georgia.
What started as a simple act of care quickly became something bigger. Susanna encouraged Brooke and Joshua to join her, and together they developed a shared passion for cleaning up their community and taking pride in the spaces around them.
They began posting their efforts online, connecting with neighbors who felt the same way. What followed was the start of a growing community movement focused on beautification, litter cleanup, and local pride. As of 2026, the Less Litter, More Love Facebook group has grown to over 1,400 members—and continues to grow.
After the loss of Susanna and other close family members, along with unexpected job layoffs, Brooke and Joshua chose to see it not as an ending—but as a redirection.
Today, Less Litter, More Love carries forward Susanna’s legacy by providing professional litter pickup services, commercial property cleanup, and community beautification throughout Henry County, GA.
What began as one person picking up litter has grown into a mission: to keep our community clean, cared for, and full of pride.
Our members
Less Litter, More Love is led by local founders who are deeply connected to the Henry County community and committed to making a lasting impact.
Brooke Winfrey is a Henry County resident, entrepreneur, and co-founder of Less Litter, More Love. With a background in media, business development, and community leadership, Brooke brings a strategic and creative approach to growing the organization. She is passionate about building strong relationships with property managers, HOAs, and local businesses while creating scalable solutions for litter pickup, property cleanup, and community beautification.
Joshua Echoff is co-founder of Less Litter, More Love and plays a key role in operations and field execution. With a hands-on approach, Joshua helps ensure that every property is maintained to a high standard—from routine litter pickup to larger cleanup efforts. His dedication to consistency, reliability, and quality service is a core part of what sets Less Litter, More Love apart.
Together, Brooke and Joshua are focused on delivering dependable, professional litter removal services throughout Henry County, GA—while continuing to grow a community movement centered around pride, cleanliness, and care.
What we do
What started as a grassroots effort has grown into providing reliable litter pickup and cleanup services for commercial properties, HOAs, and shared spaces throughout Henry County, GA.
We handle the day-to-day cleanup—removing trash from parking lots, storefronts, neighborhoods, and hidden areas where litter tends to collect—so property owners and communities don’t have to worry about it.
Beyond cleanup, we also act as an extra set of eyes on your property. During our routine visits, we keep an eye out for things like illegal signage, graffiti, and exterior issues such as areas that may need pressure washing, repainting, or general maintenance—helping you stay ahead of problems before they grow.
We also work with a network of trusted local vendors to support full property beautification, including pressure washing, landscaping, junk removal, and more—giving our clients a simple, reliable way to maintain their properties without managing multiple contractors.
At the core of everything we do is a commitment to consistency, community pride, and making a visible difference.
